Bluesponge was at Delta capturing designer furniture-making in process.
Bluesponge was at Delta capturing designer furniture-making in process.
Bluesponge was at Delta capturing designer furniture-making in process.
For several weeks, Bluesponge and VSNL international have been working on an all-new version of the trueroots website (found on www.trueroots.us). The much anticipated launch finally happened on January 30th. With an innovative look, all-new pages, improved user interface and a blog, the new trueroots website is sure to leave the competition behind. Another great creation… well I guess creating is part of us!
For several weeks, Bluesponge and VSNL international have been working on an all-new version of the trueroots website (found on www.trueroots.us). The much anticipated launch finally happened on January 30th. With an innovative look, all-new pages, improved user interface and a blog, the new trueroots website is sure to leave the competition behind. Another great creation… well I guess creating is part of us!
For several weeks, Bluesponge and VSNL international have been working on an all-new version of the trueroots website (found on www.trueroots.us). The much anticipated launch finally happened on January 30th. With an innovative look, all-new pages, improved user interface and a blog, the new trueroots website is sure to leave the competition behind. Another great creation… well I guess creating is part of us!
For several weeks, Bluesponge and VSNL international have been working on an all-new version of the trueroots website (found on www.trueroots.us). The much anticipated launch finally happened on January 30th. With an innovative look, all-new pages, improved user interface and a blog, the new trueroots website is sure to leave the competition behind. Another great creation… well I guess creating is part of us!
We Spongers are working with the Canadian Center for Architecture to bring their collection online. Whilst working on the larger initiative, we produced a microsite for their exhibition 1973: Sorry, Out of Gas. We wanted to tell you all about this work, but the museum network e-flux beat us to it. Since they did rather a nice job, I’ll let them tell you about it: http://www.e-flux.com/shows/view/5015
We Spongers are working with the Canadian Center for Architecture to bring their collection online. Whilst working on the larger initiative, we produced a microsite for their exhibition 1973: Sorry, Out of Gas. We wanted to tell you all about this work, but the museum network e-flux beat us to it. Since they did rather a nice job, I’ll let them tell you about it: http://www.e-flux.com/shows/view/5015
We Spongers are working with the Canadian Center for Architecture to bring their collection online. Whilst working on the larger initiative, we produced a microsite for their exhibition 1973: Sorry, Out of Gas. We wanted to tell you all about this work, but the museum network e-flux beat us to it. Since they did rather a nice job, I’ll let them tell you about it: http://www.e-flux.com/shows/view/5015
We Spongers are working with the Canadian Center for Architecture to bring their collection online. Whilst working on the larger initiative, we produced a microsite for their exhibition 1973: Sorry, Out of Gas. We wanted to tell you all about this work, but the museum network e-flux beat us to it. Since they did rather a nice job, I’ll let them tell you about it: http://www.e-flux.com/shows/view/5015
Toutes les compagnies qui ont un nom bizarre se le font demander, la question qui tue. Pour Bluesponge, l'histoire varie selon l'heure et le lieu, mais surtout, selon qui la raconte, et à qui!
Officiellement, elle commence quand trois amis, leur réve de gloire sous le bras et très peu dans les poches, décident de produire du contenu vidéo sur le web, et d'en faire leur métier. C'était l'an 2000, et fady, georges (georgeshaddad.com) et ralph amenaient avec eux un bagage de stratégie, de création et de production ayant été configuré de différentes façons (essentiellement explosives), mais qui restent, à ce jour, les ingrédients de base du nom.
On a aussi raconté que la répétition et l'association de mots incessante pendant presque trois jours et sous l'effet de l'absinthe y soit peut-étre pour quelque chose. À l'époque, tous les mots uniques .com étaient pris. D'autres ont entendu que le concept de faire un truc d'intelligent amena la figure mythique de l'éponge, alors que le bleu était la promesse du nouveau millénaire pour les intenses.
À chacun sa petite histoire de l'éponge, ce qui est sûr, c'est que si vous accrochez fady, il en a plus d'une dans son sac.
Every company that has a weird name gets it, the question that kills. For Bluesponge, the story takes on multiple forms according to the time of the day; but also (big smile), according to who is telling it, and to whom it's being told!
The official tale begins when three friends, their dream of glory under the arm and close to nothing in their pockets, get together to produce web videos and get a career out of it. It was 2000, and fady, georges (georgeshaddad.com) and ralph brought with them a background of strategy, creation and production, configured in different (and mostly explosive) ways, but that remains, until today, the basic ingredients of the name.
We've also heard that the name might be the result of an unending three-day word association session fueled by absinth. For in 2000, every single-word .com was taken. Others even talked about the symbol of the sponge as great intelligence and as blue as being the color of the new millennium for those who like it mystical.
To each his own sponge story, but one thing is certain, if ever you cross paths with fady, he's probably got a new one hanging from his pocket.
lancement officieux du blog, big smile! 
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