Canadian New Media Awards – the scoop

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Bluesponge has steered straight into the finals for the 8th annual Canadian New Media Awards for 1973, Sorry out of Gas (www.sorryoutofgas.org).

 

The website, which was created for the Canadian Center for Architecture, is an intuitive and effective microsite designed to support the CCA’s exhibit on architecture’s response to the oil crisis. It has been nominated as one of the three finalists in the category Excellence In Culture, Lifestyle Arts.

 

Selected from hundreds of entries and representing almost every province in Canada, the 2008 finalists will be recognized for significant accomplishments in the digital interactive media space, awarding excellence in the design, development or implementation of new media projects. The awards gala will take place in Toronto on November 18, 2008.

 

In conceiving the 1973, Sorry out of Gas website, our creative team was committed to reflecting the exhibition’s objective of raising awareness in adults and children alike of sustainable living in architecture. The result is a microsite with two tracks; one that incorporates both the visual and textual elements of the exhibit’s galleries: Sun, Earth, Wind, and Integrated Systems and another that introduces the subject to children, telling the illustrated story of “An Endangered Species” by Harriet Russell.

 

1973: Sorry, Out of Gas is the first step in a long-term collaboration that has started with the CCA, with more to be announced in the coming months.


Posted by philippe 13.06.08 1:54 pm in news, work : Commentaire (0) : Trackbacks

Canadian New Media Awards – the scoop

picture-1.png

Bluesponge has steered straight into the finals for the 8th annual Canadian New Media Awards for 1973, Sorry out of Gas (www.sorryoutofgas.org).

 

The website, which was created for the Canadian Center for Architecture, is an intuitive and effective microsite designed to support the CCA’s exhibit on architecture’s response to the oil crisis. It has been nominated as one of the three finalists in the category Excellence In Culture, Lifestyle Arts.

 

Selected from hundreds of entries and representing almost every province in Canada, the 2008 finalists will be recognized for significant accomplishments in the digital interactive media space, awarding excellence in the design, development or implementation of new media projects. The awards gala will take place in Toronto on November 18, 2008.

 

In conceiving the 1973, Sorry out of Gas website, our creative team was committed to reflecting the exhibition’s objective of raising awareness in adults and children alike of sustainable living in architecture. The result is a microsite with two tracks; one that incorporates both the visual and textual elements of the exhibit’s galleries: Sun, Earth, Wind, and Integrated Systems and another that introduces the subject to children, telling the illustrated story of “An Endangered Species” by Harriet Russell.

 

1973: Sorry, Out of Gas is the first step in a long-term collaboration that has started with the CCA, with more to be announced in the coming months.


Posted by philippe 13.06.08 1:54 pm in news, work : Commentaire : Trackbacks

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Canadian New Media Awards – the scoop

Bluesponge has steered straight into the finals for the 8th annual Canadian New Media Awards for 1973, Sorry out of Gas (www.sorryoutofgas.org).
 
The website, which was created for the Canadian Center for Architecture, is an intuitive and effective microsite designed to support the CCA’s exhibit on architecture’s response to the oil crisis. It has [...]

Posted by philippe 13.06.08 1:54 pm in news, work : Commentaire : Trackbacks

Trackbacks:

Close

Canadian New Media Awards – the scoop

picture-1.png

Bluesponge has steered straight into the finals for the 8th annual Canadian New Media Awards for 1973, Sorry out of Gas (www.sorryoutofgas.org).

 

The website, which was created for the Canadian Center for Architecture, is an intuitive and effective microsite designed to support the CCA’s exhibit on architecture’s response to the oil crisis. It has been nominated as one of the three finalists in the category Excellence In Culture, Lifestyle Arts.

 

Selected from hundreds of entries and representing almost every province in Canada, the 2008 finalists will be recognized for significant accomplishments in the digital interactive media space, awarding excellence in the design, development or implementation of new media projects. The awards gala will take place in Toronto on November 18, 2008.

 

In conceiving the 1973, Sorry out of Gas website, our creative team was committed to reflecting the exhibition’s objective of raising awareness in adults and children alike of sustainable living in architecture. The result is a microsite with two tracks; one that incorporates both the visual and textual elements of the exhibit’s galleries: Sun, Earth, Wind, and Integrated Systems and another that introduces the subject to children, telling the illustrated story of “An Endangered Species” by Harriet Russell.

 

1973: Sorry, Out of Gas is the first step in a long-term collaboration that has started with the CCA, with more to be announced in the coming months.


Posted by philippe 13.06.08 1:54 pm in news, work : Commentaire : Trackbacks
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Toutes les compagnies qui ont un nom bizarre se le font demander, la question qui tue. Pour Bluesponge, l'histoire varie selon l'heure et le lieu, mais surtout, selon qui la raconte, et à qui!

Officiellement, elle commence quand trois amis, leur réve de gloire sous le bras et très peu dans les poches, décident de produire du contenu vidéo sur le web, et d'en faire leur métier. C'était l'an 2000, et fady, georges (georgeshaddad.com) et ralph amenaient avec eux un bagage de stratégie, de création et de production ayant été configuré de différentes façons (essentiellement explosives), mais qui restent, à ce jour, les ingrédients de base du nom.

On a aussi raconté que la répétition et l'association de mots incessante pendant presque trois jours et sous l'effet de l'absinthe y soit peut-étre pour quelque chose. À l'époque, tous les mots uniques .com étaient pris. D'autres ont entendu que le concept de faire un truc d'intelligent amena la figure mythique de l'éponge, alors que le bleu était la promesse du nouveau millénaire pour les intenses.

À chacun sa petite histoire de l'éponge, ce qui est sûr, c'est que si vous accrochez fady, il en a plus d'une dans son sac.

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Every company that has a weird name gets it, the question that kills. For Bluesponge, the story takes on multiple forms according to the time of the day; but also (big smile), according to who is telling it, and to whom it's being told!

The official tale begins when three friends, their dream of glory under the arm and close to nothing in their pockets, get together to produce web videos and get a career out of it. It was 2000, and fady, georges (georgeshaddad.com) and ralph brought with them a background of strategy, creation and production, configured in different (and mostly explosive) ways, but that remains, until today, the basic ingredients of the name.

We've also heard that the name might be the result of an unending three-day word association session fueled by absinth. For in 2000, every single-word .com was taken. Others even talked about the symbol of the sponge as great intelligence and as blue as being the color of the new millennium for those who like it mystical.

To each his own sponge story, but one thing is certain, if ever you cross paths with fady, he's probably got a new one hanging from his pocket.

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