Bluesponge sur le green avec les Canadiens de Montréal

En tant que partenaire interactif officiel des Canadiens de Montreal, Bluesponge a été invité à participer au tournoi de golf invitation des Canadiens. Grâce à son jeu exemplaire sur le green et à ses coups de départ hors-pairs (on ne vous dira pas son score total ;) , c’est Laurent Ropers, notre cher Vice-Président, qui a été délegué pour representer l’équipe de Bluesponge. Vous pouvez l’observer au centre de cette photo avec a ses côtés Rejean Houle, Guy Lafleur et Guy Lapointe. Inutile de dire qu’il y avait bien des jaloux au bureaulaurent-et-les-legendes-du-canadiens.jpg

Bluesponge sur le green avec les Canadiens de Montréal

En tant que partenaire interactif officiel des Canadiens de Montreal, Bluesponge a été invité à participer au tournoi de golf invitation des Canadiens. Grâce à son jeu exemplaire sur le green et à ses coups de départ hors-pairs (on ne vous dira pas son score total ;) , c’est Laurent Ropers, notre cher Vice-Président, qui a été délegué pour representer l’équipe de Bluesponge. Vous pouvez l’observer au centre de cette photo avec a ses côtés Rejean Houle, Guy Lafleur et Guy Lapointe. Inutile de dire qu’il y avait bien des jaloux au bureaulaurent-et-les-legendes-du-canadiens.jpg

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Bluesponge sur le green avec les Canadiens de Montréal

En tant que partenaire interactif officiel des Canadiens de Montreal, Bluesponge a été invité à participer au tournoi de golf invitation des Canadiens. Grâce à son jeu exemplaire sur le green et à ses coups de départ hors-pairs (on ne vous dira pas son score total , c’est Laurent Ropers, notre cher Vice-Président, qui [...]

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Bluesponge sur le green avec les Canadiens de Montréal

En tant que partenaire interactif officiel des Canadiens de Montreal, Bluesponge a été invité à participer au tournoi de golf invitation des Canadiens. Grâce à son jeu exemplaire sur le green et à ses coups de départ hors-pairs (on ne vous dira pas son score total ;) , c’est Laurent Ropers, notre cher Vice-Président, qui a été délegué pour representer l’équipe de Bluesponge. Vous pouvez l’observer au centre de cette photo avec a ses côtés Rejean Houle, Guy Lafleur et Guy Lapointe. Inutile de dire qu’il y avait bien des jaloux au bureaulaurent-et-les-legendes-du-canadiens.jpg

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Mingling with the big boys – Mk 2

Les Affaires – Entrevue en français
 

Mingling with the big boys – Mk 2

Les Affaires – Entrevue en français
 

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Mingling with the big boys – Mk 2

Les Affaires – Entrevue en français

 

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Mingling with the big boys – Mk 2

Les Affaires – Entrevue en français
 

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The return of the ’stache

Here at Bluesponge, we believe in being ahead of the field. While you may laugh today, remember that the first ones to have brought back the ’stache were the dudes at Bluesponge. And if you see a resemblance with your local bus driver, it’s just an illusion. los moustachos

The return of the ’stache

Here at Bluesponge, we believe in being ahead of the field. While you may laugh today, remember that the first ones to have brought back the ’stache were the dudes at Bluesponge. And if you see a resemblance with your local bus driver, it’s just an illusion. los moustachos

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  • A mon grand regret, j’ai récemment remarqué que les membres de los moustachos ont tous mis fin au mouvement, sous le fallacieux prétexte que “ça pogne pas assez.”
    Pitounes de ce monde, exprimez ici votre regret et prouvez à ces messieurs que porter la moustache est une marque de distinction appréciée !

    As every great baseball legend could say, fear and respect the ’stache !

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The return of the ’stache

Here at Bluesponge, we believe in being ahead of the field. While you may laugh today, remember that the first ones to have brought back the ’stache were the dudes at Bluesponge. And if you see a resemblance with your local bus driver, it’s just an illusion. 

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The return of the ’stache

Here at Bluesponge, we believe in being ahead of the field. While you may laugh today, remember that the first ones to have brought back the ’stache were the dudes at Bluesponge. And if you see a resemblance with your local bus driver, it’s just an illusion. los moustachos

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Pangea Day 2008 – an inspiring note from a Bluesponge guest

One of our visitors to Bluesponge for this year’s wonderful Pangea Day wrote us a kind letter, which he was happy for us to post on our blog. A note from Dwight Smith, our guest blogger….

 

I want to sincerely thank the Bluesponge team for generously making your beautiful space available to those wanting to participate as a group in Pangea Day on May 10th last. I was curious as to what would motivate a communications firm to associate itself with an event such as Pangea Day. I was deeply impressed that the motivation behind opening Bluesponge to the public appeared to be a genuine desire to participate in a meaningful event for its own merits with no ulterior motives or concern as to how this might reflect on your studio’s reputation.

    

It is refreshing to find a place like Bluesponge that gives a very real impression of being devoted to the true spirit of communication, meaning dialogue in the widest and fullest sense. In your mission statement I was particularly impressed by the: “We are ardent globalisers––of people not trade––and we always make sure there are more ethnicities in our team than members. We fear conformity.” Contained in that statement is a very pertinent reference to the existence of a newer kind of global citizen, one whose genealogy and culture transcends boundaries and nations and reflects a consciousness that is capable of embracing the highest realities of what it means to be globally united. That you are not conforming is self-evident!

    

In my own experience I have found one of the most difficult challenges in acting within a world, especially when part of that activity involves commerce and trade, (as just about any activity does today,) is that of finding a balance between secular and spiritual concerns. For the most part, we are too easily convinced that spiritual concerns have no business (pun intended!) in the secular affairs of our world; that it is something we must do on our own at night or on the weekend, privately and discretely. I disagree and suspect that Bluesponge management might do too. What I felt at Bluesponge, albeit only a glimpse, is that there exists a true desire on the part of the owners and the team to inculcate meaningful values into what it is that you do not only as professionals, but as human beings. For that, and for whatever degree my presumptions are true, I congratulate you and encourage you to maintain your course no matter what setbacks may occur along the way. It makes me think of one of my favourite writers, Pierre Teilhard de Chardin in his book “The Divine Milieu” when he wrote to a friend concerning that friend’s concern as a successful businessman on how to harmonize detachment and attachment so that they complement one another.

 

“You are still having some difficulty in justifying to yourself the euphoria of a soul immersed in ‘business.’ I must point out to you that the really important thing is that you are actually experiencing that feeling of well-being. … How, you ask, can the success of a commercial enterprise bring with it moral progress? And I answer, in this way, that since everything in the world follows the road to unification, the spiritual success of the universe is bound up with the correct functioning of every zone of that universe and particularly with the release of every possible energy in it. Because your enterprise (which I take to be legitimate [sic]) is going well, a little more health is being spread in the human mass, and in consequence a little more liberty to act, to think, and to love… Because you are doing the best you can (though you may sometimes fail) you are forming your own self within the world, and you are helping the world to form itself around you.”

 

I understand that given my very brief encounter with Bluesponge that I am taking liberties with such a long-winded response but I was genuinely moved by your generosity and what it was that appeared to motivate it, so please consider this an awkward attempt on my part to show my heartfelt appreciation.

 

Dwight Smith

Pangea Day 2008 – an inspiring note from a Bluesponge guest

One of our visitors to Bluesponge for this year’s wonderful Pangea Day wrote us a kind letter, which he was happy for us to post on our blog. A note from Dwight Smith, our guest blogger….

 

I want to sincerely thank the Bluesponge team for generously making your beautiful space available to those wanting to participate as a group in Pangea Day on May 10th last. I was curious as to what would motivate a communications firm to associate itself with an event such as Pangea Day. I was deeply impressed that the motivation behind opening Bluesponge to the public appeared to be a genuine desire to participate in a meaningful event for its own merits with no ulterior motives or concern as to how this might reflect on your studio’s reputation.

    

It is refreshing to find a place like Bluesponge that gives a very real impression of being devoted to the true spirit of communication, meaning dialogue in the widest and fullest sense. In your mission statement I was particularly impressed by the: “We are ardent globalisers––of people not trade––and we always make sure there are more ethnicities in our team than members. We fear conformity.” Contained in that statement is a very pertinent reference to the existence of a newer kind of global citizen, one whose genealogy and culture transcends boundaries and nations and reflects a consciousness that is capable of embracing the highest realities of what it means to be globally united. That you are not conforming is self-evident!

    

In my own experience I have found one of the most difficult challenges in acting within a world, especially when part of that activity involves commerce and trade, (as just about any activity does today,) is that of finding a balance between secular and spiritual concerns. For the most part, we are too easily convinced that spiritual concerns have no business (pun intended!) in the secular affairs of our world; that it is something we must do on our own at night or on the weekend, privately and discretely. I disagree and suspect that Bluesponge management might do too. What I felt at Bluesponge, albeit only a glimpse, is that there exists a true desire on the part of the owners and the team to inculcate meaningful values into what it is that you do not only as professionals, but as human beings. For that, and for whatever degree my presumptions are true, I congratulate you and encourage you to maintain your course no matter what setbacks may occur along the way. It makes me think of one of my favourite writers, Pierre Teilhard de Chardin in his book “The Divine Milieu” when he wrote to a friend concerning that friend’s concern as a successful businessman on how to harmonize detachment and attachment so that they complement one another.

 

“You are still having some difficulty in justifying to yourself the euphoria of a soul immersed in ‘business.’ I must point out to you that the really important thing is that you are actually experiencing that feeling of well-being. … How, you ask, can the success of a commercial enterprise bring with it moral progress? And I answer, in this way, that since everything in the world follows the road to unification, the spiritual success of the universe is bound up with the correct functioning of every zone of that universe and particularly with the release of every possible energy in it. Because your enterprise (which I take to be legitimate [sic]) is going well, a little more health is being spread in the human mass, and in consequence a little more liberty to act, to think, and to love… Because you are doing the best you can (though you may sometimes fail) you are forming your own self within the world, and you are helping the world to form itself around you.”

 

I understand that given my very brief encounter with Bluesponge that I am taking liberties with such a long-winded response but I was genuinely moved by your generosity and what it was that appeared to motivate it, so please consider this an awkward attempt on my part to show my heartfelt appreciation.

 

Dwight Smith

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Pangea Day 2008 – an inspiring note from a Bluesponge guest

One of our visitors to Bluesponge for this year’s wonderful Pangea Day wrote us a kind letter, which he was happy for us to post on our blog. A note from Dwight Smith, our guest blogger….
 
I want to sincerely thank the Bluesponge team for generously making your beautiful space available to those wanting to participate [...]

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Pangea Day 2008 – an inspiring note from a Bluesponge guest

One of our visitors to Bluesponge for this year’s wonderful Pangea Day wrote us a kind letter, which he was happy for us to post on our blog. A note from Dwight Smith, our guest blogger….

 

I want to sincerely thank the Bluesponge team for generously making your beautiful space available to those wanting to participate as a group in Pangea Day on May 10th last. I was curious as to what would motivate a communications firm to associate itself with an event such as Pangea Day. I was deeply impressed that the motivation behind opening Bluesponge to the public appeared to be a genuine desire to participate in a meaningful event for its own merits with no ulterior motives or concern as to how this might reflect on your studio’s reputation.

    

It is refreshing to find a place like Bluesponge that gives a very real impression of being devoted to the true spirit of communication, meaning dialogue in the widest and fullest sense. In your mission statement I was particularly impressed by the: “We are ardent globalisers––of people not trade––and we always make sure there are more ethnicities in our team than members. We fear conformity.” Contained in that statement is a very pertinent reference to the existence of a newer kind of global citizen, one whose genealogy and culture transcends boundaries and nations and reflects a consciousness that is capable of embracing the highest realities of what it means to be globally united. That you are not conforming is self-evident!

    

In my own experience I have found one of the most difficult challenges in acting within a world, especially when part of that activity involves commerce and trade, (as just about any activity does today,) is that of finding a balance between secular and spiritual concerns. For the most part, we are too easily convinced that spiritual concerns have no business (pun intended!) in the secular affairs of our world; that it is something we must do on our own at night or on the weekend, privately and discretely. I disagree and suspect that Bluesponge management might do too. What I felt at Bluesponge, albeit only a glimpse, is that there exists a true desire on the part of the owners and the team to inculcate meaningful values into what it is that you do not only as professionals, but as human beings. For that, and for whatever degree my presumptions are true, I congratulate you and encourage you to maintain your course no matter what setbacks may occur along the way. It makes me think of one of my favourite writers, Pierre Teilhard de Chardin in his book “The Divine Milieu” when he wrote to a friend concerning that friend’s concern as a successful businessman on how to harmonize detachment and attachment so that they complement one another.

 

“You are still having some difficulty in justifying to yourself the euphoria of a soul immersed in ‘business.’ I must point out to you that the really important thing is that you are actually experiencing that feeling of well-being. … How, you ask, can the success of a commercial enterprise bring with it moral progress? And I answer, in this way, that since everything in the world follows the road to unification, the spiritual success of the universe is bound up with the correct functioning of every zone of that universe and particularly with the release of every possible energy in it. Because your enterprise (which I take to be legitimate [sic]) is going well, a little more health is being spread in the human mass, and in consequence a little more liberty to act, to think, and to love… Because you are doing the best you can (though you may sometimes fail) you are forming your own self within the world, and you are helping the world to form itself around you.”

 

I understand that given my very brief encounter with Bluesponge that I am taking liberties with such a long-winded response but I was genuinely moved by your generosity and what it was that appeared to motivate it, so please consider this an awkward attempt on my part to show my heartfelt appreciation.

 

Dwight Smith

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Toutes les compagnies qui ont un nom bizarre se le font demander, la question qui tue. Pour Bluesponge, l'histoire varie selon l'heure et le lieu, mais surtout, selon qui la raconte, et à qui!

Officiellement, elle commence quand trois amis, leur réve de gloire sous le bras et très peu dans les poches, décident de produire du contenu vidéo sur le web, et d'en faire leur métier. C'était l'an 2000, et fady, georges (georgeshaddad.com) et ralph amenaient avec eux un bagage de stratégie, de création et de production ayant été configuré de différentes façons (essentiellement explosives), mais qui restent, à ce jour, les ingrédients de base du nom.

On a aussi raconté que la répétition et l'association de mots incessante pendant presque trois jours et sous l'effet de l'absinthe y soit peut-étre pour quelque chose. À l'époque, tous les mots uniques .com étaient pris. D'autres ont entendu que le concept de faire un truc d'intelligent amena la figure mythique de l'éponge, alors que le bleu était la promesse du nouveau millénaire pour les intenses.

À chacun sa petite histoire de l'éponge, ce qui est sûr, c'est que si vous accrochez fady, il en a plus d'une dans son sac.

Every company that has a weird name gets it, the question that kills. For Bluesponge, the story takes on multiple forms according to the time of the day; but also (big smile), according to who is telling it, and to whom it's being told!

The official tale begins when three friends, their dream of glory under the arm and close to nothing in their pockets, get together to produce web videos and get a career out of it. It was 2000, and fady, georges (georgeshaddad.com) and ralph brought with them a background of strategy, creation and production, configured in different (and mostly explosive) ways, but that remains, until today, the basic ingredients of the name.

We've also heard that the name might be the result of an unending three-day word association session fueled by absinth. For in 2000, every single-word .com was taken. Others even talked about the symbol of the sponge as great intelligence and as blue as being the color of the new millennium for those who like it mystical.

To each his own sponge story, but one thing is certain, if ever you cross paths with fady, he's probably got a new one hanging from his pocket.